YouTube provides your local business a chance to get before the eyeballs of millions of people all across the globe, a much more powerful marketing tool than you could possibly imagine.
But how does a small business owner hit it big on YouTube, especially when the most popular videos seemed to be rather outlandish such as talking bobble heads?
Here are some key ingredients to getting your video noticed on YouTube:
Choose the right keywords.
To help your business video get found in YouTube’s search engines results, you will want to use keywords that filter through the millions of viewers to target the small number of specific people your business niche reaches. Using longtail keywords will yield highly targeted viewers. For example it is better to use the keywords “real estate Atlanta, GA” instead of “real estate”.
Put a quirky twist to your message
This is where most businesses get their video marketing messed up because they don’t understand that YouTube has a strong entertainment factor and that’s what attracts viewers. No matter what you’re selling you must have an amusing twist that engrosses people attention, even if you’re selling something as mundane as industrial equipment. And that’s when the viral power of YouTube will skyrocket your views.
Create a YouTube channel
This becomes like your own TV station where all your uploaded videos get stored and where viewers can join as subscribers. Your subscribers are like your fans and followers whom you can interact with and who will spread the word around about your business.
Network amongst the YouTube community
You can get your business noticed in the hallways of the YouTube community by contributing comments on other people’s videos, sharing with others within groups related to your niche or creating a group if one doesn’t exist yet. Soon you will become a go-to authority in your field that will boost your local business’s presence on the site. Browse our Video Marketing Services at https://www.RedCowAdvertising.com/
Video marketing is a powerful medium to use to market your local business, especially if your products or services are best represented in an audio-visual manner.
For example, a landscaping business would find videos as the best way to show a garden makeover compared to using an article or report.
However video marketing should also be geared to please search engines so that your videos achieve higher search engine rankings. Here are 8 important ways to optimize your videos on a video sharing site and on your business website.
1. Title-use your business’s primary keyword in the title of your video. For example if your keyword is ‘plant roses’ then your title could read “How to Plant Roses in Spring”
2. Description- use your primary and secondary keyword in the description area. This is the area beneath your video where you describe what your video is all about and what you would like your viewers to do.
3. Tags- make sure to input your primary and secondary keywords in the tag box of every video.
4. Comments-encourage viewers to leave comments beneath your video. This spurs conversation and greater traffic to your video.
5. Favorite-encourage people to favorite your business video. They simply click on the favorite tab below the video.
6. Traffic- drive as many people to your video as possible from your website, emails, social media accounts, articles and other sites. This will drive up the number of views for your video and improve its rankings
7. Like or thumbs up-encourage people to leave a like or thumbs up for the video. They do this by clicking the thumbs up icon. This helps to rank your video for popularity.
8. Links- link to and from external sites using your primary keyword in the anchor text. This helps to build up your backlinks. Browse our Digital Marketing Services at https://www.RedCowAdvertising.com/
What’s the hottest new way to let people know about your products and services?
Video marketing just might be the answer to this ever-changing question.
If you are thinking about how to effectively use social media to market your business…
…and improve your overall return on investment, consider adding Video Marketing to your advertising picture.
What Good Is A “Commercial?”
Remember those old commercials for car dealerships, local restaurants, and tax preparation firms?
One minute, you were watching your favorite sitcom, and the next, you were using the commercial break to let the dog out, go get a drink or a snack, or hit the restroom.
If you’re thinking that video marketing and video SEO have anything to do with commercials like these, think again!
People actually choose to watch your videos and, better yet, they share them with their friends.
Now, take a moment to think about the kind of commercials that actually work.
Let’s use the Super Bowl – that annual television event every member of the family loves to watch – even mom, who doesn’t like football.
Why is everyone watching? It’s for the commercials!
Super Bowl Sunday is the day when new, superbly entertaining commercials come out.
Then, they show up on YouTube and other places around the internet. Can you get the same kind of effect, on a smaller scale? Absolutely!
Video Marketing and Facebook
Once you have a presence on Facebook, you can start to put up entertaining video clips that people will want to watch.
Do not, under any circumstance, put up something boring or use a “talking head”, unless it’s some kind of stand up comedy.
Take some time to look at what businesses who have a great Facebook presence are using, and think about whether something similar will work for you.
Get The Most Out Of Video Marketing
Getting the most out of video marketing can be tough on your own, which is why you need the help of an experienced internet marketing professional.
He or she can give you insight about what works, and best of all, let you keep on doing what you need to do to run your business each day.
The bottom line is, video marketing can work for anyone – do it right, and watch your business grow! Browse our Digital Marketing Services at https://www.RedCowAdvertising.com/
Video marketing is super hot, and everyone wants a piece of the pie.
Chances are, you have been subjected to video marketing yourself – some good, and some terrible.
As you are planning your own video marketing campaign, set yourself up for success – not abject failure!
Here are three top reasons video marketing campaigns fail to work as intended.
Reason #3: Your Video Is Long and Boring
Why in the world would anyone want to voluntarily sit through ten minutes worth of someone droning on about whatever it is that he or she is (quite obviously) trying to sell?
And, why would that same beleaguered viewer want to pass a long, boring video on to a friends?
Keep your video marketing campaign interesting. Get to the point. Finish up in three minutes or less. Create interest and curiosity.
A long, boring video will tank, every time.
Reason #2: Poor Quality
If your video is hard to see, or is headache inducing due to a poor picture, people will leave.
It doesn’t matter how funny it is, how great your message is, or how good a job you’ve done with marketing it.
Be sure your video looks good, and that people can hear the message you are trying to convey.
Reason #1: Your Video Is Nothing Special
Ouch! Don’t take it personally if your first few attempts at creating a video don’t get you the kind of results you’re looking for.
Here are some things to remember that will make producing an effective video marketing campaign just a bit easier:
* There are a zillion videos out there on the internet.
Which ones are getting views? A new video that doesn’t convey a passionate message in an entertaining way is just not going to be watched and shared.
* Before you start, take some time to look at what others are doing.
What appeals to you? What doesn’t? Why?
* Use what you have learned to create something special and unique, and let your marketing specialist help you with this process.
Don’t be afraid to step out of the box!
We live in an age where fun and creativity are king.
Remember: You want your video marketing campaign to be enjoyed and shared.
Have fun with the process, and your business will benefit in remarkable ways. Browse our Digital Marketing Services at https://www.RedCowAdvertising.com/
What is social video marketing?
On the surface, it’s a way to get existing and potential customers to interact with your website.
It’s an entertaining way for you to get your message across.
At best, it’s a great way to improve your overall SEO picture.
Social video marketing is nothing like those old TV commercials – instead, it combines gripping images…
…and motivational text or music to make your customers feel they need to do two things:
heed your call to action, and share your message with people they feel would appreciate what you have to offer.
What Social Video Marketing Is Not
Social video marketing is not a standard commercial.
A film crew does not come to your place of business and build a highly choreographed visual press release.
In fact, most social video marketing for small businesses takes place with the help of a good internet marketing specialist…
…and a few people who have the talent to put a quick, entertaining video together.
Quick cameras like the Flip and others like it make the process of producing and editing short films a snap!
Social video marketing is not spam.
Some businesses make the mistake of being overly forceful, which is something you definitely don’t want to do…
…the most effective social video marketing campaigns are those that people actually WANT to watch.
What Social Video Marketing Is
Putting out a black and white definition of social video marketing is nigh impossible.
It’s different things to different people.
The best social video marketing doesn’t really even look like marketing to most consumers, which is precisely why it is so effective.
Here are just a few things that define social video marketing:
* Social video marketing triggers a psychological response.
It creates a need, and a drive to interact.
You want your customers to see your videos and think, “Wow! I need to share this!”
* Social video marketing uses platforms that are already in place.
YouTube and Facebook are two examples of places where effective video campaigns enjoy red hot success.
People are always watching, sharing with friends, and taking action.
* Social video marketing is all about you and your business.
It is original, fresh, and often funny or gripping in some other way.
We’ve just barely covered the tip of the iceberg in this introduction – find out more by talking with your online marketing specialist.
He or she can give you even more specific insight about how to use this incredible tool to make your business more successful than you ever imagined it could be. Browse our Digital Marketing Services at https://www.RedCowAdvertising.com/
