In our previous article, we tackled how to drive traffic to your squeeze page and in this article we will look at how to create a compelling squeeze page that gets people to sign up to your list.
As you know, a squeeze page is designed specifically to get people to opt-in or sign up and there are some simple ways to increase your conversion rates.
No distractions- a common mistake is to try and put too much information on your squeeze page but this only distracts your prospects and lowers opt-in rates. The only information that should be there is a clear message for just the name and email address of the prospect in exchange for the free product/service you are offering. This is not the place to start putting ads or links.
Create a valuable product/service to give away for free to make people feel they are getting a good deal when they sign up. That free offer should offer amazing value in the eyes of the prospect. You can create a report, a video, a coupon or whatever suits your kind of business and budget.
Reverse squeeze page- you can use this technique that uses reverse psychology to get sign ups. Basically you offer the first part of your free offer directly to your prospect and then offer the second part if they sign up. This actually helps you filter your traffic to create a more targeted email list of potential buyers rather than mere window shoppers
Create a professional looking squeeze page. Choose clean and modern designs that don’t look hyped up or phony as prospects will be suspicious about the credibility of your business. Browse our Digital Marketing Services at https://www.RedCowAdvertising.com/
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