The problem is that we are often reluctant to pinpoint exactly what we want to accomplish. So as a business owner, ask yourself: what exactly do I want the viewer to do after seeing this video?
Do I want them to opt-in to my email list?
Do I want them to buy a product?
Do I want them to visit my blog?
Do I want them to join my Facebook fanpage?’
Do I want them to Tweet me?
Once you know the specific action you want your potential viewer to take, then tell them to do just that. Craft your copy to include your call -to -action message in these three areas of your video:
Within your video content
Within your annotation text
Within your description
Here are a few call- to- action sentences you may use:
This video shows just one use of our product. Get more free tips when you purchase this amazing product by visiting my blog at abc.com/blog
Click here to watch more cosmetic surgery videos
Sign up for our free newsletter on interior decoration by clicking this link
By doing this, you will be able to see tangible results from your video marketing. Better yet, you will be able to accurately measure how effective a particular video campaign helping you to know what works and what doesn’t work. For example you will know which copy works better, which videos bring in more sales conversions, which videos generate more opt-ins and so on.
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